Marketing | Buzzle.com



Cross Merchandising: An Effective Marketing Strategy

Cross merchandising


Experiencing a slack in business? Perhaps you need to practice cross merchandising. It is an effective marketing strategy that can help your sales shoot through the roof. Read more about cross merchandising here.



Inbound Marketing Vs. Outbound Marketing

Inbound vs. outbound marketing


While inbound marketing is cost-effective, outbound marketing has a better brand recall. Buzzle will give you more details about the difference between the two.



Examples of Physical Evidence in Marketing

Physical evidence in marketing


Physical evidence in marketing focuses on the physical environment in which the service is delivered. This Buzzle article provides you with some examples of physical evidence in marketing.



Explanation of Stealth Marketing with Examples

Explanation of stealth marketing


Stealth marketing is a secret marketing style. To say the least, it does not give the impression that an advertising technique is being carried out. Buzzle provides you with a detailed explanation of stealth marketing with examples.



Nostalgia Marketing: The New Trend Marketers are Embracing

Nostalgia marketing trend purpose


Nostalgia marketing can be defined as a marketing strategy that banks upon the memories of the past, and increases potential consumers by connecting with target customers on an emotional basis. It also evokes a feeling of humbleness...



Marketing Myopia Explained with Examples

Fact about marketing myopia


Marketing myopia is a narrow-minded approach to a marketing situation, wherein an organization focuses more on its product offerings rather than its customers and market's demand. Buzzle provides you with more information about...



Effective Marketing Tips for Healthcare Business

Marketing tips for healthcare business


It is difficult to stand out as a competitive service provider of healthcare when the industry has such an influx of options. Take a look at some of the effective marketing tips for healthcare business, which can help you increase...



What Does Multidomestic Strategy Mean in Business?

Multidomestic strategy in business


A multidomestic strategy is used by companies to make their product more responsive to local needs. The Buzzle article will explain to you what multidomestic strategy means in business, along with its advantages and disadvantages.



Understanding Experiential Marketing with Examples

Understanding experiential marketing


Marketing has undergone a sea change ever since the days of 'what you see is what you get'. Run-of-the-mill tricks of the trade are not enough to entice the consumer anymore. Experiential marketing, though, does have the potential...



Communication Process for Viral Marketing



The communication process for viral marketing is an improved one. One is, perhaps, not in the position to understand the vitrified motto of what this form of communication is all about. Here is a post dedicated to explaining the...



What is Reverse Marketing



Reverse marketing is a concept wherein clients approach the marketer, instead of the contrary. The article below will elaborate on what reverse marketing is, along with certain examples.



Product Life Cycle Stages



The product life cycle theory has become popular with economists and marketers alike, as it holds ground in both these fields. Here's more about it.



Target Marketing Strategy



Marketing is nothing but spreading the word about a product or service being offered to the final consumer, who will purchase it. Target marketing would be narrowing down the entire market into segments, to optimize promotional...



B2C Marketing Strategies



B2C is an abbreviation used for the term 'Business to Consumer' marketing. Read more on B2C marketing strategies...



Creative Marketing Ideas



Marketing is an integral part of making it big. So, here are a few ideas, for you to explore, while you get to the top.



What Is Marketing Mix



What is marketing mix? Commerce graduates will know the answer in a jiffy. (I presume!) And if you don't, never mind, this article will serve the Best Insulated Water Bottles purpose. This informative write up will acquaint you with what a marketing mix means...



Tips for Tea Marketing



In today's world, where communication is more through blogging sites and messages rather than personal interaction, marketing a simple product becomes more difficult. How do companies market such simple products and create product...



Business to Business Marketing Ideas



When we use the term marketing, we immediately think of advertising, recall value, branding, and of course those pesky telephone calls! However, there is one branch of marketing which purely deals with bulk orders, and is the...



How to Market Your Invention



Marketing inventions is something that needs to be handled with a strong business sense and with a clear purpose in mind. There are several channels to achieve this, and picking the right one makes all the difference between a...



Types of Guerrilla Marketing



How do you inventively market the products that you are trying to sell? Well, using guerrilla marketing is one way to do this. All you need is creativity and imagination and you are sure to capture the imagination of the public.



Sample Marketing Plan Template



A very important aspect of any strong business company is a steadfast marketing plan. They need to be convergent, yet diverse. A proper execution requires proper planning, and that's what a marketing plan is.



How to Market a Product



Marketing is an art or a skill to promote your product. This article will discuss the best marketing strategies for the same.



Marketing Promotion Methods



Product promotions are used by the companies to attract customers and increase their sales. The article below presents to you some marketing promotion methods.



Marketing Proposal Outline



A marketing proposal is a crucial tool for any new business, and this article talks about its outline, which will give you a basic understanding of what you need to include in it.



How to Have a Successful Marketing Campaign



Love it or hate it, marketing forms the vital difference in the success of a product. In a world that is now networked in numerous meshes of communication, buying, selling, and indeed marketing, have gone way ahead.



Product Differentiation



Product differentiation helps the company in showcasing the difference between products. Read the following article to learn about this concept and how to create a successful strategy for the same.



Niche Marketing Examples



Niche marketing is a focused marketing strategy. The niche marketing examples given in the following article will clarify this concept.



Guerrilla Marketing Examples



The strategy of guerrilla marketing is not a very expensive one; all you need is basic capital and a great idea to promote your product. In this Buzzle article, we give you some examples to help you get started.



Importance of Marketing



The importance of marketing principles is most evident, when at the end of the fiscal year, companies come up with their large net profit margins. All thanks to the efforts put into marketing, besides work in other departments.



Marketing Environment



50/sign=33643718fcedab64607f4592965fc4a6/9f2f070828381f307e4fc47aae014c086f06f08b.jpg" width="258" />

A marketing Best Insulated Water Bottles term, marketing environment refers to the factors that affect a firm's business. Read this informative write up to learn about the features of this factor and how it affects the business in detail.



Green Marketing Ideas



Green marketing is gaining popularity as people are becoming more and more environment friendly. To get some ideas for your business too, read on...



Brand Manager Job Description



Do you know what a brand manager's job is like? What his duties include and more of the same? Read the following article to find out more...



Marketing Vs. Advertising



Understanding the difference between marketing and advertising is very important for people working in these fields. This article identifies the major points of distinction.



Marketing Management Concepts



There are basically five types of marketing management concepts that are taught and followed. Given here is an article explaining them and the factors which influence them in detail. Have a look.



4 Ps of Marketing



This article discusses the 4 Ps of marketing - product, price, place, and promotion that can maximize the profits of any business.



The Role of Emotions in Persuasion



Persuasion is the process through which a person tries to convince another to change a targeted attitude. Can marketers change one's emotions and then change their attitudes thus, persuading their clients to buy?



What is Attraction Marketing?



Marketing strategies have evolved over the years. Increasing competition has led to the formation of new and better strategies, one of them being 'attraction marketing'. Let us try to understand how this concept works.



Viral Marketing Strategies



Viral marketing strategies are employed to replicate and pass on a marketing message by individuals rather than the normal marketing channels. This Buzzle article provides a detailed description of this form of marketing and how it...



Marketing Promotion Ideas



There are many marketing promotion ideas and campaigns that are used by companies to make their products known to the target consumers. Some of them are outlined in the article below.



Successful Marketing Strategies



Marketing is a continuous process that a seller undertakes from the minute he/she identifies the needs of a customer. Product designing, promotion, and after-sales service are the key ingredients of a successful marketing. This...



Difference Between Marketing and Public Relations



Most people consider 'marketing' and 'public relations' to be the same. This is because the fine line separating these two terms is not very clear. While both are complementary forms of product/service promotion, there are a few...



Developing a Marketing Plan



Marketing is an essential requirement in order to sell your product and gain customer satisfaction in the due course. But it is the marketing plan that sets a marketing procedure.



Advantages and Disadvantages of Viral Marketing



Viral marketing is the new business buzz phrase for replicated promotion of products and services. In this article, you will understand the various advantages and disadvantages of viral marketing.



Rapport Building Tips



Knowing how to build a rapport can be very beneficial when you are looking to increase business and sales. This article includes some rapport building tips which you can employ to increase your business clients...



How to Promote a Business



The promotion strategy adopted by a business is contingent on the market for its products. In this Buzzle article, learn how to promote your business successfully.



Viral Marketing Tools



Viral marketing is one of the best and most effective ways to advertise, carry forward, or sell your product. This method makes use of the various communication means through social media or 'word of mouth' publicity.



What is Business Marketing



Business marketing is the formulation of strategy to sell products and services to other organizations. This strategy is also influenced by the characteristics of the product or service itself, irrespective of the target market....



What is CE Marking



If you want information about what CE marking is, why it should be used, and the standards that are to be met to get the product marked with it, this article has all the answers.





Marketing Mix Strategy



Marketing mix is a strategy that has been formulated after taking into consideration the 4P's of marketing: product, price, place and promotion. Marketers have to use a combination of these P's to steer their firms towards success....



Product Life Cycle Theory



Product life cycle theory comprises analysis of a product's life in the market from the time it has been launched to its withdrawal from the market. This article dwells on the four stages of a product life cycle...



Marketing Strategies that Work



There are a lot of factors that contribute to the success of a business and an efficient marketing strategy is one of them. Every company tries its level best to attract new customers while retaining old ones and to achieve this,...



Marketing Strategies and Tactics



Effective marketing strategies and tactics can help the business generate plenty of revenue and sales. The Buzzle write-up below presents some unique marketing strategies.



Diversification Strategy



In this Buzzle article, we shed light on the diversification strategy of marketing, whilst emphasizing on its types as well as the pros and cons that need to be taken into consideration.



Types of Marketing



It is essential to promote your product after the manufacturing and testing phases are complete. The article below enlists some of the different types of marketing strategies.



Importance of Product Packaging in Marketing



In the highly competitive world of retail marketing, one can never stress enough on the important role that product packaging plays. Although the quality of the product will ultimately determine sales, interesting packaging...



International Marketing



International or global marketing is the process of expanding your business by transcending the national borders. The importance of this will be discussed in this article.



How Marketing Functions have Changed Over the Years



If you retrospect the past decade, there are many significant changes that can be easily pointed out. These changes have touched almost all spheres of human civilization. In fact, management practices then and now seem to have a...



Product Placement in Digital Media



Be it a conglomerate or a small shop, everyone needs to be advertised. Even in career planning sessions, you must have heard that you should market yourself so as to procure a place in the organization. Advertising acts as an...



Marketing Plan Executive Summary



An executive summary of your business plan is the first thing that will be read by anyone interested in your project. It should therefore, be short, and yet provide all the vital information regarding the business plan. Here, we...



Marketing Plan Template



A marketing plan helps a business identify its objectives and plan strategies to help generate targeted sales. The marketing plan template, provided here, is fairly short, but will help you draft one for yourself.



Marketing Ideas for Retail Stores



When it comes to marketing ideas for retail stores, well, they are plenty. Check out the ideas below to make your retail store a booming success.



How to Sell Anything



It is an established fact that selling a product is an extremely challenging task. It requires patience, communication skills, and immense convincing and persuasive power. If you are keen to develop salesman's skills, this article...



Small Business Marketing Ideas



Many a time, small business entities find it difficult to capture a segment of the market due to the unavailability of resources for promotions and marketing. This article is geared towards providing marketing tips to such small...



SMS Marketing: Wireless Revolution in Marketing



SMS is an extremely cost-effective and a high-response-rate vehicle. It can help companies acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts.

http://www.buzzle.com/articles/marketing/